OUR BRAND STORY
Jiujiu & Jewellery is an independent jewellery brand founded by a couple who love design. Jiujiu understands his wife's unwavering pursuit of women's rights and freedom, as well as her deep love for jewellery. Therefore, they decided to transform this deep love and belief into a unique jewellery art. They shape each piece of jewellery with heart and creativity, infusing not only exquisite craftsmanship and precious stones but also a deep understanding of freedom, love and women's rights.
We encourage every woman to bravely pursue her dreams and embrace her true self. Under the banner of Jiujiu & Jewellery, you do not need to conform to the expectations of others, but rather to uphold the love of your heart for your true feelings. Walk together with us, radiate together, and become the most brilliant jewellery in your life.
OUR BRAND PHILOSOPHY
We have a unique jewellery philosophy: "You don't need to please anyone, you just need to love yourself". We believe that every woman is unique and has a unique charm and value. Our jewellery is not just a decoration, it is an expression of your true self to the world. Walk with us and let's show your true selves together because in the process of loving yourself, you will radiate the most charming light.
